Entrepreneurs with an idea should ask themselves, so what?
I just saw an interview on Mixergy with Mark Magnacca, author of “So What?”.
The video can be viewed here: http://mixergy.com/so-what-magnacca/
It was an interesting interview. He talked about how to make a presentation that will engage the audience. There are two great examples in the interview.
Mark talks about how he went in to give a presentation, and did a run through with an associate, someone whom appeared to be someone of importance. At the end of the presentation, he was simply asked, “So what?”. Which is a difficult question to answer if you are not prepared for it. He explained that he was embarrassed that he could not answer the question. And this was the basis of the book, “So what?”.
Mark uses three questions to help you prepare for any type of a presentation:
For what?
So what?
Now what?
The questions are a bit ambiguous but they can be molded to be relevant to any presentation.
A great example given is from a friend of his that did a presentation that he was going to be sitting in on. Before the presentation started, he asked him to give him his introduction. He talked about how he had 4,000 employees and had been in business since 1846. And Mark asked him, does that mean that a company with 10,000 employees is twice as good as yours? His point was, he was not engaging the audience. He recommended he discuss that the company has been around since 1846 because it has weathered two World Wars, the Great Depression, and many other difficult obstacles for a business. Which would segway into the fact that he had created a financial investment process that can be replicated for repeated success.
Sometimes we need someone to ask those brash and difficult questions such as, so what?
I am looking forward to reading his book.
http://sowhatbook.com/
